GAMEDAY SPIRIT
COLLEGIATE APPAREL / BRAND IDENTITY
After more than a quarter-century of providing high quality collegiate fan apparel, Gameday Spirit Fanstore needed a new logo system that was more effective in varying space constraints. With a refresh of the original logo to use as a secondary mark and an introduction of new primary and submark logos, I created a more effective logo system that kept the original spirit of the company.










CREDITS
Matt Caughey & Tylor Huebner / Designers
Leah Bice / Creative Manager