Team project | Spring 2022 | #Kitchen&Houseware #Appliance #BrandExtension
Brief: Extend the high fashion brand Valentino into a line of kitchen appliances.
Tasked with extending the high fashion brand Valentino into a line of kitchen appliances, my group dove into hundreds of pages of Valentino products, advertising campaigns, blog posts, articles, magazine features, and competitors’ products to discover the essence of the brand.
We found that Valentino prizes diversity and self-expression above all else, designing subtly extravagant, romantic, and elegant products that empower each individual to shine in a unique way.
The Cady Couture line (which our kitchen appliances took inspiration from) is effortless and fluid, the silk dresses of the collection gently fall off of the shoulders of the wearer. Simple and subtle, the collection features no visible branding and fights back against the ostentatious exposure that is featured in many modern high fashion brands.
Five visual keywords were selected to translate the Valentino Cady Couture product line into kitchen appliances:
Vertical
Axial
Stable
Cascading
Flare
